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Drawing on insights from the Digital Marketing World Forum (DMWF) 2026, this article highlights five practical ways organisations can cut through the noise, from using AI effectively to creating authentic, engaging content that connects with audiences.

From security and audits to earned recognition, Agricultural Industries Confederation's (AIC) Technical Manager Roberta Reeve explores how FIAS underpins confidence and compliance across the UK fertiliser supply chain.

From establishment to sustainability, the Agricultural Industries Confederation's (AIC) Head of Combinable Crops and Seed Rose Riby takes a look at why certified cereal seed remains a smart choice for UK growers.

An early‑2026 update on EU–UK SPS negotiations, the proposed Common SPS Area, dynamic alignment, and what the changes mean for AIC sectors.

For National Clean Air Day (19 June 2025), we share how and why farms in England are helping to improve air quality.

As we commemorate the 80th Anniversary of VE Day, it is worth reflecting on what has changed and what remains the same in the agri-supply chain industry.

The history of plant protection products, from their crucial role in WWII to their lasting impact on modern agriculture, and learn how these innovations helped shape the world we live in today.

A rare opportunity to speak at a global conference in China saw AIC's Vicky Robinson share the UK agri-supply industry’s drive for modern, sustainable, commercial agriculture.

On the anniversary of AIC's launch of its 2024 General Election manifesto, Ed Barker reviews the agri-supply trade association’s achievements to date.

AIC's Hazel Doonan asked ChatGPT if pesticides were good or bad for the environment. Unlike AI, her learning stems from 40 years in industry.

Following the launch of AIC's Sustainability Action Plan, Robert Sheasby outlines why it makes for essential reading by all the agri-food system.

A week on from the Budget, AIC's Head of Policy sets out a series of concerns over the potential implications for the agricultural industry.