The Agricultural Industries Confederation (AIC) has appointed Ellie Vinnicombe as its new Head of Crop Protection and Agronomy.

Defra has published near-final scheme information for the 2026 iteration of the Sustainable Farming Incentive (SFI26) on GOV.UK. It has also announced that the first application window (Window 1) is likely to open on 30 June 2026.

AIC recently met with representatives from the Scottish Government office in Brussels to discuss key policy developments affecting the agri-supply sector.

From managing inherent safety and security risks to responding to Government concerns around misuse, FIAS was developed to provide a robust, industry-led approach that protects the public while ensuring fertilisers can continue to be supplied responsibly across the UK.

Drawing on insights from the Digital Marketing World Forum (DMWF) 2026, this article highlights five practical ways organisations can cut through the noise, from using AI effectively to creating authentic, engaging content that connects with audiences.

From security and audits to earned recognition, Agricultural Industries Confederation's (AIC) Technical Manager Roberta Reeve explores how FIAS underpins confidence and compliance across the UK fertiliser supply chain.