Drawing on insights from the Digital Marketing World Forum (DMWF) 2026, this article highlights five practical ways organisations can cut through the noise, from using AI effectively to creating authentic, engaging content that connects with audiences.

AIC continues its active engagement with industry and stakeholders. We share a snapshot of the key meetings scheduled for the week ahead.

In preparation for the launch of the Sustainable Farming Incentive 2026 (SFI26), the Department for Environment, Food and Rural Affairs (Defra) has published guidance to help farmers in England get ready to apply to the scheme when the first application window opens.

Drawing on insights from the Digital Marketing World Forum (DMWF) 2026, this article highlights five practical ways organisations can cut through the noise, from using AI effectively to creating authentic, engaging content that connects with audiences.

From security and audits to earned recognition, Agricultural Industries Confederation's (AIC) Technical Manager Roberta Reeve explores how FIAS underpins confidence and compliance across the UK fertiliser supply chain.

From establishment to sustainability, the Agricultural Industries Confederation's (AIC) Head of Combinable Crops and Seed Rose Riby takes a look at why certified cereal seed remains a smart choice for UK growers.