Drawing on insights from the Digital Marketing World Forum (DMWF) 2026, this article highlights five practical ways organisations can cut through the noise, from using AI effectively to creating authentic, engaging content that connects with audiences.
In preparation for the launch of the Sustainable Farming Incentive 2026 (SFI26), the Department for Environment, Food and Rural Affairs (Defra) has published guidance to help farmers in England get ready to apply to the scheme when the first application window opens.
AIC reminds Members of its UK–EU SPS sector priorities, developed through committee input and Member feedback, with full details and updates available via the dedicated SPS area on the AIC website.
AIC has stepped up engagement with UK Government in response to fertiliser market disruption linked to the Gulf conflict, focusing on maintaining demand, improving policy clarity and reducing supply chain risk to support UK food production resilience.
Agricultural Industries Confederation’s (AIC) summaries its cross‑sector priorities for a UK-EU Sanitary and Phytosanitary (SPS) Agreement, bringing together asks across crop protection, animal feed, combinable crops and seeds.
Drawing on insights from the Digital Marketing World Forum (DMWF) 2026, this article highlights five practical ways organisations can cut through the noise, from using AI effectively to creating authentic, engaging content that connects with audiences.
From security and audits to earned recognition, Agricultural Industries Confederation's (AIC) Technical Manager Roberta Reeve explores how FIAS underpins confidence and compliance across the UK fertiliser supply chain.
From establishment to sustainability, the Agricultural Industries Confederation's (AIC) Head of Combinable Crops and Seed Rose Riby takes a look at why certified cereal seed remains a smart choice for UK growers.