26 May 2026
by James McCulloch

UK Agri-Tech Centre Workshop: Market Fit and Commercialisation in Agri-Tech

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The UK Agri-Tech Centre is hosting an in-person workshop aimed at supporting businesses to move from innovation to commercial success.

Event details

  • Date: 2 June 2026

  • Time: 13:00 – 16:00

  • Location: Northern Agri-Tech Innovation Hub, Roslin

The session will explore how agri-tech businesses can strengthen their route to market and secure paying customers.

The workshop forms part of the Centre’s ‘From Innovation to Scale’ series, which focuses on the practical steps required to prove, build and scale agri-tech solutions in real-world markets.

Key topics will include:

  • What product-market fit means in the context of agri-tech

  • The levels of evidence required at different stages of business growth

  • How to capture and use customer feedback through ‘voice of customer’ activity

  • Identifying and engaging target customers and partners

  • Moving from pilot projects to initial commercial deals

  • Understanding customer requirements and buying processes

The event is free to attend and will bring together businesses, innovators and sector stakeholders to share experiences and explore opportunities for collaboration.

Find out more and register

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Author

James McCulloch

James McCulloch

Head of Animal Feed, AIC

Email:
[email protected]
Phone:
01733 385253

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