New FAR Case Study Highlights Sustainability Gains in Egg Production

A new Feed Adviser Register (FAR) case study is now available, featuring Jim Uprichard, Sustainability Manager at Trouw Nutrition.

The case study demonstrates how feed advice can support more sustainable egg production by helping to reduce greenhouse gas emissions while maintaining bird health, productivity and profitability. 

It also highlights the value of FAR in providing assurance that feed advisers are supported by recognised qualifications and ongoing professional development

If you would like to create a FAR case study, please contact Technical Manager David Moss ([email protected]), or call 07585 323943.

18 Jun 2026

FAR Case Study (Poultry) Jim Uprichard, Trouw Nutrition

Jim Uprichard, Sustainability Manager at Trouw Nutrition, speaks to the Agricultural Industries Confederation (AIC) about the value of being a Feed Adviser Register registered adviser.

Author

Sue Whittington

Technical Manager, AIC Services

Sue is a Technical Manager for AIC Services. She is responsible for the Feed Adviser Register (FAR), the AIC Sustainability Programme and responsible sourcing and the Potato Cyst Nematode (PCN) Laboratory Proficiency Testing Programme.

Prior to her role with AIC, she managed certification and assurance for both a scheme owner and certification body and a variety of agronomic and technical roles within the food industry.

Email:

[email protected]

Phone:

01733 385275

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