Arable marketing sector explained in AIC's new Grain & Oilseed animation video

A new animated video has been produced by AIC to help explain how arable marketing works within the Grain & Oilseed sector of the UK agri-supply industry.

The short video is the latest in a series of animations published by AIC to increase the understanding of policymakers, agricultural, stakeholders and the public on the role and significance of the agri-supply industry.

The new animation outlines the important work of Grain & Oilseed sector Members, from monitoring the production and distribution of grain and oilseeds for global food and fuel markets, to quality assurance throughout the supply chain.

Watch the full video below and visit AIC's YouTube channel to watch more videos in the animated series.

It covers how merchants monitor global and domestic supply and demand for arable crops, with domestic surpluses able to be exported.

Also explained is why the UK climate means that certain quality grain and oilseeds need to be imported, and when domestic crops down meet size or quality specifications, additional imports may be necessary to cover any shortfalls.

Maintaining traceability and feed and food safety through the vital roles of the Trade Assurance Scheme for Combinable Crops (TASCC), Universal Feed Assurance Scheme (UFAS) and Feed Materials Assurance Scheme (FEMAS) is also inlcuded in the three-minute video.

Rose Riby, AIC's Head of Arable Marketing, said: "This video is a valuable resource to assist AIC and its Member businesses in demonstrating to policymakers, industry stakeholders and the public the important role played by the Grain & Oilseed sector."

Authors

Oli Hill

Communications Manager, AIC

As Communications Manager, Oli creates and oversees the content published on AIC's website, emails, Member briefings, print publications, and social media.

A qualified multimedia journalist, he previously spent six years working at Farmers Weekly magazine as a Senior Reporter on the arable team, and latterly as Community Editor. More recently he was Communications Manager at Red Tractor.

Email:

[email protected]

Phone:

01733 385230

Twitter:

@oliverjhill_

LinkedIn:

https://www.linkedin.com/in/oliverjhill/

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Rose Riby

Head of Combinable Crops and Seed, AIC

Rose Riby is Head of Combinable Crops and Seed. Having worked across these sectors for many years, she has a depth and breadth of experience in roles in grain trading, plant breeding and knowledge exchange at AHDB.

Holding a range of BASIS qualifications and coming from a farming background gives Rose a broad view of UK agriculture.

Email:

[email protected]

Phone:

01733 385279

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