AIC’s James McCulloch Attends London Screening of World Without Cows

James McCulloch, Head of Feed at the Agricultural Industries Confederation (AIC), was pleased to attend the London screening of World Without Cows, a thought-provoking documentary exploring the vital role of cattle in society.

Following the screening, a panel of industry leaders and academics discussed the film’s central message: recognising the social, cultural, economic and environmental importance of cows to communities around the world.

The panel included:

Dr Jules Taylor-Pickard, Technical Director, Technology Group, Alltech
Dr Mark Lyons, President and CEO, Alltech
Sophie Throup, Technical and Sustainability Director, Myton Group
Professor Michael Lee, Deputy Vice-Chancellor, Harper Adams University
Allan Wilkinson, Head of Agriculture, HSBC

The discussion of the film focused and considered how the UK livestock sector can help share the film’s message and promote a balanced understanding of the role of cattle in sustainable food systems.