Agronomists are qualified specialists in crop health, crop production and soil management. AIC Member businesses in the Crop Protection and Agronomy sector employ over 1,100 agronomists and distribute professional plant protection products (PPPs) to farmers and growers.

These agronomists employed by distributors are on farms and at horticultural businesses every day, advising their farmer and grower clients on how to produce profitable and sustainable crops.

In this series of video clips, distributor agronomists explain how they add value to their clients' businesses.

Farmer and grower clients of distributor agronomists also share why they value and trust the expertise, knowledge and advice of distributor agronomists and the services these businesses offer.

Watch the videos below to find out more.

Relationships, trust and valued advice

The business relationship between the agronomist and farmer or grower is developed over many years and continually tested as farmers share experiences with and benchmark their performance against their peers, check input prices as well as the return over input costs and the cost of the advice received.

Agronomists explain how they aim to ensure that each farmer and grower's unique needs are met with the range of services distributor businesses offer.

Farmers and growers also explain how they value the services offered by distributor agronomists. 

Watch the videos below to find out more.


Trials and research

AIC Members in the Crop Protection and Agronomy sector invest £11 million a year in near-market R&D on dedicated trials farms, trial sites and customer farms.

In 2019, 11,000 farmers and 500 stakeholders visited around 200 events to learn about this work and see the results firsthand.

This R&D work helps farmers make the right agronomic decisions in conjunction with their distributor agronomist.

Watch the videos below to find out more.

Integrated Pest Management (IPM)

Integrated Pest Management (IPM) is a planned strategy for the prevention, detection and control of pests, weeds, and diseases.

It aims to minimise the use of plant protection products, whilst ensuring farmers and growers can continue to produce safe wholesome, food and remain profitable.

The clips below explain the various IPM measures that distributor agronomists use, including monitoring crops very closely, to meet the principles of IPM.

Farmers and growers also explain the IPM measures they implement following advice from their distributor agronomist.

Watch the videos below to find out more.

Check back again soon for more video resources.

Help spread the word

AIC Members are encouraged to make use of the videos by either embedding them on their company website or linking to the AIC resource page, as well as sharing the clips on social media.