AIC Supports Farm Safety Foundation’s 2026 Mind Your Head Campaign
The Agricultural Industries Confederation (AIC) is proud to support the 2026 Mind Your Head campaign, running from 9–13 February 2026. Now in its ninth year and led by the Farm Safety Foundation (Yellow Wellies), the campaign continues to shine a vital spotlight on suicide prevention, early intervention and open conversations within the farming sector.
Supporting mental health and wellbeing in agriculture remains a priority for all. Farming faces unique pressures, and AIC recognises the importance of working collaboratively to ensure that those living and working in rural communities have access to the support they need.
This year, the campaign aims to strengthen access, collaboration and innovation across crisis support, prevention and postvention for farming communities.
This year’s campaign objectives are:
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Increase awareness of the unique mental health challenges faced in farming
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Educate the sector on suicide risk factors and warning signs
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Promote the importance of conversation, connection and community
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Share stories of hope, recovery and lived experience
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Connect individuals with practical resources and ongoing support
AIC encourages its Members to get involved by sharing campaign materials, engaging in conversations with farming customers and helping to promote the importance of mental wellbeing across the agricultural supply chain.
For resources, ideas and ready-to-use content, download the Mind Your Head Toolkit - as well as more assets below.
Join the conversation using #MindYourHead and help spread the message. By working together, we can help ensure that mental health and wellbeing remain a priority across the industry.
Samaritans Media Guidelines.pdf
Im Supporting Mind Your Head Sign.pdf
Author
David Moss
Project management and technical projects. Areas include animal feed, feed adviser register, stakeholder management and health & safety. Secretariat for a number of feed sector committees including the UKFFPA (United Kingdom Former Foodstuffs Processors Association).
