AIC Cymru at the Royal Welsh Show 2025

AIC Cymru was pleased to be back at the Royal Welsh Show this year, a highlight in the agricultural calendar and a great opportunity to connect with Members and stakeholders in person.
On Monday 21 July, we hosted a reception at the showground in Builth Wells. It was a lively and well-attended event, bringing together a wide mix of people from across the food and farming sector, including Members of the Senedd and UK Parliament, Welsh and UK Government officials, farming unions, trade bodies, embassies, and industry stakeholders. Attendees engaged in constructive discussions around the future of sustainable, commercial agriculture in Wales and the wider UK.
We were especially pleased to welcome National Farmers Union (NFU) Cymru President Aled Jones, who addressed the reception, offering insights into the challenges and opportunities facing Welsh agriculture. His contribution helped frame the wider conversation around policy, regulation, and sector resilience, helping spark some valuable conversations.
Throughout the day, the AIC team also met with Member businesses, a range of organisations such as NFU Cymru and Farmers Union of Wales (FUW) and officials, to discuss shared priorities, from sustainable farming, trade and regulation to careers in agri-supply and the road ahead for the sector.
Reflecting on the event, Michael Muncey, Policy Manager at AIC Cymru, shared his thoughts from the showground:
“It’s been two very good days—lots of people here, perhaps more than expected. While livestock numbers are clearly down due to Bluetongue, the atmosphere has been positive.
Our informal drinks reception in the International Pavilion was a real highlight, with strong attendance and excellent discussion.
Much of the conversation has centred around the Sustainable Farming Scheme, following the recent announcement of further details. The scheme is pragmatic, makes sense, and is fully funded for the first year, which is a major step forward. While there may be a need for some adjustments over time, it’s broadly welcomed by stakeholders, farming unions, and AIC Cymru.”
AIC Cymru will continue to build on these conversations in the months ahead, with further engagement planned around the Sustainable Farming Scheme and preparations for the 2026 Senedd elections.